The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.
After troubles with venture capitalists over his insistence that the company serve profitable alternative market segments including the LGBT market, Gary Kremen left in March 1996, remaining on the board of Electric Classifieds. A year later was purchased by IAC (then still operating under the name Ticket Master).
The two companies formed a partnership to combine Par Perfieto in Brazil with extended presence in Latin America.
The company stated that it planned to refocus its operation moving forward on on-line dating instead of hosting singles and speed-dating events. The new service offers hundreds of local events each month for members to attend. In April 2014, launched an updated mobile app called "Stream" which uses location to match people based upon photographs, using similar algorithms as the mobile dating app Tinder.
[email protected] was no longer free, after it became Match.com, but all the names were transferred, allowed a more diverse audience to gain access to In November 2004, Guinness World Records recognized as the largest online dating site in the world.
At the time, more than 42 million singles globally had registered with since its launch in 1995, and worldwide there were over 15 million members using the service.
In November 2015, the UK site was awarded Best Marketing Campaign at the UK Dating Awards. In 2002 and early 2003, Match.com's then CEO, Tim Sullivan, tried to expand reach by expanding into the local dating scene with a service called Match Live.
Daters would meet in a public location sponsored by